Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. In this role, he was responsible for leading global strategic planning and was instrumental in the rapid scaling of McDelivery from a $1 billion business to more than $4 billion in 3 years. At the end of the year, we asked our employees, Did you feel supported in 2020? and over 90 percent said they felt well supported. Bethany Tate Cornell joined McDonalds in November 2020 as Sr. Vice President - Chief Learning and Development Officer, leading the talent development strategy for McDonalds internal global workforce and corporate owned restaurants. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Catherines background also includes time in the U.S. That was the direction that I gave to the system. Going forward, we expect that many delivery orders will be placed on our own MyMcDonalds platform, providing us with important data to understand our customers preferences and cravings. In just four years, he had clearly made a mark. Sometimes, having the visibility of McDonalds can be a burden, can make for an easy target. And in many cases, it's that little bit of that odd juxtaposition that creates interest. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you? Senior Vice President and Chief People Officer, IOM, Bethany Tate Cornell In following that example, Ive tried to not put a lot of corporate spin and polish on stuff, but to just speak in a pretty open, honest way about how I see things. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. The following are edited excerpts of their conversation. Reggie has worked in a variety of disciplines including supply chain, merchandising, international project management and multiple specialties within human resources. She earned her juris doctor from Harvard Law School and her Bachelor of Arts in economics and political science from Wesleyan University. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system, News broke last night that stunned the fast-food world. Chris Kempczinski: We have many options, including multiple global delivery partners, local delivery companies, and self-delivery. In November 2019, Mr. Kempczinski became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. If I could go back and do it again, I would be more overt in telling our story. The National Diversity Council named Reggie to the Top 50 Chief Diversity Officer list in 2020, and to the Top 100 Chief Diversity Officer list in 2021. Kevin holds a Bachelor of Business Administration from the University of Michigan and a Master in Business Administration from the Kellogg School of Management at Northwestern University. First, we have the four pillars of what we call our Corporate Leadership Platform: supporting local farmers and local sourcing, protecting our planet, serving our communities in times of need, and providing jobs and opportunity. Join us in New York City and be a part of the story of how retail builds extraordinary careers. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. He lives in Chicago, IL, with his wife and two kids. But this year has definitely been a team effort, and Ive certainly been fortunate in that I have a very experienced team around me. In this role, Manu oversees the companys Data Analytics, Digital Customer Engagement, Global Marketing and Global Restaurant Development and Restaurant Solutions teams, creating a more authentic and compelling experience at each physical and digital McDonalds customer touchpoint. I focused on being a good listener to understand how people were feeling and what we could do to support them. As you hear feedback, you need to pivot and respond appropriately. As President and CEO of McDonalds, Chris leads the millions of dedicated McFamily members who help create delicious, feel-good moments for everyone. Everybody has a clear sense of it. The List 2022 honoree Chris Kempczinski answers 20 Questions, Meet The List of People Shaping Retails Future 2022, Introducing The Visionary 2022: Target CEO Brian Cornell, 10 go-to-market strategies move forward in NRF Foundation scholarship competition, The List of People Shaping Retails Future 2022, NRF Foundation Next Generation Scholarship. In this role she was accountable for all external reporting and SEC compliance, accounting technical guidance and accounting policies. "The kinds of people who come to our company are those who try to surpass the last guy," he said. When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. When I started my career, 30 years ago, marketing was typically well develop a campaign and run it for a full year, then well think about it again in a year. But now were in an always-on marketing environment, driven largely by social media. In Australia, we provided consumer staples; people could go to their local McDonalds to get things like bread, milk, and butter. In this role, she has led several strategic initiatives; from the Future of Work - inclusive of the COVID-19 response and return to office for corporate staff to an HR Transformation to modernize service delivery and improve the employee experience. COVIDs a perfect example of that. What I found over time was that it was an incredibly generous organization. Some delivery orders are, as you said, initiated directly on the sites of our delivery partners. We have a big advantage with 40,000 restaurants. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? After a highly successful tenure, Jill spent seven years outside of McDonalds, building on her deep marketing experience and leading several consumer-focused businesses including Halfords, Marks & Spencer Clothing & Home and Costa Coffee. Keeping McDonalds relevant: An interview with CEO Chris Kempczinski. So you just have to accept the unpredictability and risk as part of the bargain to be a relevant brand today. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? It wasnt obvious where that complexity was, but now that weve discovered it, were committed to keeping our business simple. We have a few specific issues here and there. We call them the three Ds: Drive Thru, delivery, digital. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term?We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. '&l='+l:'';j.async=true;j.src= anne boleyn ghost photo Of course, when its no longer a one-way communication, that comes with an added level of risk. Theres not one person. Theres nothing more important to my job than making sure McDonalds is as relevant 10 years from now as it is today. At Boeing, Heidi led initiatives for 160,000 employees across a $76 billion global enterprise and oversaw the companys leadership and learning, talent planning, employee and labor relations, total rewards, and diversity and inclusion initiatives. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? McKinsey: Are there companies or thinkers that you look to for inspiration? We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. The biggest decision that I was most proud of, that was also most critical, was not trying to make all the decisions here at headquarters, but pushing those decisions out into the markets, while giving our leaders in the restaurants who were closest to the situation the flexibility to make the decisions. While at Boeing, Bethany led global expansion of Boeing Learning portfolio including two global learning campuses (UK, Singapore), increased local offerings and reach 3x, launched Boeing Learning Ambassador network of 100+ non-HR leaders in all non-US regions. What does that mean exactly and how will your customers see this come to life?Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. Heidi began her career at McDonalds in April 2020. (201517), Kraft Heinz Project leader and consultant Full Bio Lori Esposito Murray President CED When Ray Kroc structured McDonalds as a franchise business, the founding idea was to have a franchisee who lives in the community and who is going to be way better at managing the restaurant than some corporate stiff, thousands of miles away. You also have to acknowledge there are things that we dont know. In Europe, dine-in was 65 percent of our business in some markets; it might be less postpandemic. Its kind of amazing. Before stepping into his current role, Jo led the IDL European Business Unit from 2015 until 2018. Marion began her career with the McDonalds system in 1986 at HAVI where she managed transportation and logistics, environmental affairs, packaging R&D and procurement supporting McDonalds. As a brand, you want people to discover you. I am energized by this challenge and look forward to guiding McDonalds continued success. Prior to her time at Boeing, Heidi led human resources, internal services and quality for Insitua start-up pioneer in the design, development, production and operation of unmanned aircraft systems. I dont have all the answers, and if I pretended I did have all the answers, people wouldnt believe me. Executive vice president, growth initiatives I could never have anticipated how much those messages would resonate. Before joining McDonalds, Desiree spent more than three years as General Counsel and Corporate Secretary at Boston Scientific Corporation, where she provided global legal leadership across all of its businesses, regions and functions. With a loyalty program, do we welcome other people to ride on the same loyalty chassis? He previously served as Vice President of Weber Shandwick, a leading global public relations firm, where he supported some of the worlds largest brands with issues management and corporate communications. The things you just referenced there are about us getting more aggressive, getting more out of our investment and then embracing our role in culture. From 2016 to 2018, Joe led the High Growth segment as President. What are some of your boldest predictions for McDonalds over the next ten years? Never miss an insight. But what so impressed me about him was that he was firmly focused on the future, on moving forward. One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated?I think its precisely because McDonalds had a very strong core set of values that the issue with my predecessor was as traumatic for the company as it was. Morgan was named to the Forbes Worlds Most Influential CMOs list for two consecutive years, rising to #6 worldwide in 2021. As for anything outside of those topics, we want to be helpful, but its important to recognize that were in the business of selling burgers and fries. In his most recent position, CEO of McDonalds UK & Ireland, Paul led the business through a period of strong and sustainable growth, delivering successful customer-led plans including the launch of McDelivery and the evolution of the at home service. During his tenure as president of McDonald's U.S. footprint, Kempczinski oversaw the business operations of around 14,000 stores. So when events happen that strike at the heart of our core values, we want to speak out on those occasions as well. Vice President, Chief Sustainability Officer. Chris Kempczinski: Its definitely been an unusual onboarding into this role. A big part of that will be selling food, but we dont necessarily have to do that in a restaurant; there may be other ways to sell food. He is also on the Board of Directors for Paradigm for Parity; and on the Advisory Council for Diversity MBA. I think everybody has recognized were going to a world thats going to be more contactless, thats going to have more dine-away as opposed to dine-in. Chris Kempczinski: Prior to 2017, delivery was a $1 billion business for us, largely in Asia. The prior CEO stepped down last year over a compromise of company values, and this year the company has faced accusations of racial discrimination and sexual harassment. In my experience, you piece together these lessons from different leaders and ultimately they define your own leadership style. Pop cultures a great way to do that; our campaigns featuring [rapper] Travis Scott and [singer] J Balvin have paid off in a big way. Were making sure that were continuing to offer a better experience on these than anybody else. We can think about our business beyond just the four walls of McDonaldsand perhaps even beyond what is McDonalds brandedbecause we have scale and a platform that we, and even others in our industry, could use to deliver important and sustained value to our customers. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Under her guidance, Boeing reimagined their HR model and transformed talent development and mobility system wide. The McDonalds brand is well known around the world. From here, he moved to roles of increasing scope and responsibility, before assuming the role of Managing Director for the Belgium market in 2001, and Managing Director for the Netherlands in 2005. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. Beyond our leadership platform, we have our five company values, one of which is inclusion. In this role, Kevin identifies and focuses on areas where we can continue to evolve our Accelerating the Arches growth strategy long into the future, and provides active counsel as teams execute against the strategy. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? We just have an incredible footprint that lends itself to delivery. Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. Since joining McDonalds in 2017, Morgan has been the driving force behind some of the Brands most inspired marketing campaigns. He has been with McDonalds Corporation since 2015 and is in his second year as president and CEO. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. I dont think we did enough to embrace how we are a part of culture, Mr. Amid all else thats going on, you recently launched a purpose to feed and foster communities? Chris Kempczinski Leadership Style. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. As McDonalds Executive Vice President and Global Chief People Officer, Heidi Capozzi oversees the companys human resources operations around the world. But Im now a convert to the spicy. Morgan earned her MBA from Harvard Business School and her bachelors degree from Dartmouth College. McKinsey_Website_Accessibility@mckinsey.com. He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. In addition to serving on the McDonalds Board of Directors, he is also a trustee of Ronald McDonald House Charities. A US Army Veteran, he served as a Supply Sergeant with deployments to Afghanistan and Uzbekistan. You never know exactly what youre going to get back from customers. Were building on our strong foundations to ensure we have long-term success. And we were constantly pulse-checking our organization. (2019present), Vice president, global strategy, business development, and innovation As part of the strategy launch, Mr. Kempczinski articulated a clear vision of where the company will make a greater impact in the world through its renewed purpose to feed and foster communities. Catherine was McDonalds Chief Accounting Officer from October 2016 to 2021. He also reimagined the Foundations global strategy towards advancing a more sustainable food system through new partnerships and investments to alleviate hunger, provide access to safe water, and drive economic empowerment. In this role, Emilee partners across the system to influence people strategies to growth the business, strengthen brand trust, foster collaboration, and elevate the people experience. 65 years in business serving 65 million people a day (give or take). McKinsey: Marketing has also played a big role in McDonalds recent financial outperformance. As part of McDonalds Global Impact leadership, Jenny McColloch leads the Global Sustainability & ESG team that is charged with designing and managing strategies and partnerships to drive positive impact and purposeful, resilient growth for the McDonalds brand. Chris Kempczinski Chris Kempczinski is an Influencer. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. In this role, Morgan will lean into digital to continue elevating consumers love and trust for the McDonalds brand around the world. Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term? Senior Vice President, Chief Learning and Development Officer, Catherine Hoovel One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. In India, you have the tikka masala burger. Diversity, Equity and Inclusion at Brunswick Group. Desiree grew and strengthened a high-performing legal team, effectively aligning legal objectives to meet business objectives, and served as a trusted advisor to the leadership team and Board of Directors. Under Johns leadership, the marketing function is responsible for building equity in the brand, driving stronger connections with customersand elevating the companys brand valueand reputation. And I feel good about what weve done. The CED discussion series, Leadership in Challenging Times, interviews business leaders about the unprecedented . Chris is a proud alumnus of both Duke University and Harvard Business School. Chris Kempczinski: Yes, a couple of things come to mind. The onion flavor gets sort of seared into the beef. She has also completed Columbia Universitys, Creating & Executing Breakthrough Strategies Executive Program and has obtained her Co-active Coaching Certification (CPCC). She currently serves on GreenBiz Groups GreenFin Advisory Board and the First Movers Advisory Board for the Aspen Institutes Business & Society Program. The Global Impact team which fully integrates our Sustainability & ESG, Government Relations and Public Policy, Communications and International Corporate Relations functions, as well as Ronald McDonald House Charities is working to deliver on a refreshed purpose to feed and foster communities. In addition to serving on the McDonalds Board of Directors, he is also a trustee of Ronald McDonald House Charities. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. Signup for our newsletter to get notified about our next ride. The onion flavor gets sort of seared into the beef. Neither Great Men nor Great Helmsmen. McKinsey: Thats interesting. Six priorities for CEOs in turbulent times. She joined McDonalds in 1993, responsible for managing the supply of several national product categories. Thats a good thought exercise to be going through at this time. It would have been so easy for him to dwell on all the horrible things that had happened to him over the decades. And were definitely doubling down on those. In the retail space, I have a lot of respect for how Walmart has engaged with their associates to address questions about their corporate brand. Instead, Mitchell and Bob Rupczynski were given newly-created senior VP roles. feel-good moments for everyone. When you serve as many customers as we do, our customers are society. To me, there is nothing further from the truth than that. Post earning a Bachelor of Science degree in Logistics and Distribution from Western Illinois University in Macomb, IL, Marion held distribution roles in sales and operations. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. Leadership McDonald's CEO Chris Kempczinski apologizes for his text to Chicago's mayor "Those comments were wrong," he said in a video to the system amid a furor over the message, which appeared to blame parents for shooting deaths of two kids. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. She serves on the Chief Learning and Talent Officer Board of The Institute for Corporate Productivity (i4cp), focusing on global issues for learning and talent. A common thing that I will hear from people who are not in the industry is that retails a dead-end job. Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. When I came to McDonalds, that was probably one of the biggest risks for me. Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. Ive taken different lessons from all the leaders Ive worked for and admired. Senior Vice President, Corporate Controller. I didnt think that we had contemporized our approach to marketing. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. She is a Henry Crown Fellow of the Aspen Institute. They like to show me the latest thing that theyve got on the menu and Ill go with that. Senior Vice President, Chief Learning and Development Officer. So, credit to the team for getting on that one early. Were looking to innovate and actually make sure that were doing it better than anybody else. Mr. Kempczinski wasnt new to the company but unlike previous chief executives, he hadnt joined the restaurant giant decades earlier, either. "Change also brings opportunities for discussion, introspection and, ultimately, renewal,". Given your particular focus on those factors, even before you became CEO, its almost as if you saw the pandemic coming. Prior to joining McDonalds, Emilee was Vice President of Change & Culture at CNA Financial Corporation, where she focused on advancing new go-to-market business strategies, organizational restructuring, implementing a new HRIS, leading the design and move of a new headquarters location, and establishing a new leadership model in line with the purpose and values. As Global Chief Marketing Officer, Morgan Flatley leads the development and execution of bold marketing strategies to create stronger customer connections around the world. She first joined McDonalds as Chief Marketing Officer for our UK business and Northern Europe. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. As Vice President, Strategic Alignment and Chief of Staff for the Office of the CEO, Mark works closely with McDonalds senior leaders to drive the brands most significant strategies and accelerate growth across 39,000 restaurants in more than 100 countries. Senior Vice President, Chief Communications Officer, Amy Kovalan If you have the golden arches outside your door, youre serving the core menu. We think we can get even fasterand were also thinking about ways that the digital experience might work in drive-thru. Second, what if youre a loyal customer? Everybody was willing to help you.What is something you learned early on that has carried with you into today? Bethany is a graduate of Indiana University of Pennsylvania (IUP) and Ithaca College, where she earned a Bachelor of Science degree in education and communications media and a Master of Science in corporate communications and instructional design. That praise encouraged co-workers to come up with similar innovations, such as ice-skating and rollerblading. We have a responsibility not only to serve great food, but to make it responsibly and to enrich the communities in which we operate. You are leaving McDonalds to visit a site not hosted by McDonalds. From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. I think weve done a pretty good job over the years of striking that balance. McKinsey: McDonalds has fared better than many other restaurant chains during the pandemic, thanks to your investments in what you call the 3 Ds: delivery, drive-thru, and digital. Data is a real-time snapshot *Data is delayed at least 15 minutes. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the Companys values are embedded throughout the System as the filter through which all our business decisions are made, bringing its corporate purpose to feed and foster community to life. Prior to joining McDonalds in 1996, she worked at Ernst & Young for 3 years in their audit practice. She and her husband, Brian, reside in the Chicago area. I wanted to make that set of expectations very clear at the beginning of my tenure so that this was not a moment to reconsider what we stood for. Early on, there was a lot of trepidation: Well, we dont want to be seen as somehow capitalizing on the pandemic. But our communities wanted to understand how companies like McDonalds were supporting them, and our purpose of feeding and fostering communities was so aligned with the need of the moment. Leadership McDonald's adjusts to its new leadership New CEO Chris Kempczinski and Chairman Enrique Hernandez held a town hall meeting with employees Wednesday while the new U.S. leader meets with franchisees. What are your values? Where do we have credibility to speak and stand behind our values and commitments? What defines McDonald's leadership is the knowledge that from a McDonald's executive to a McDonald's franchisee, corporate leadership strategy matters. Im excited about all the opportunities for us there. As one of the worlds leading brands, McDonalds makes a difference in the lives of people every day. Mr. Hernandez was calling to ask if Mr. Kempczinski would take over the helm of McDonalds. Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. Chris Kempczinski: This is the fun part of the jobto imagine the what ifs. I think about it this way: in the markets that we serve, about 80 percent of the population will go to a McDonalds at least once a year. To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. Through signature campaigns, hes helped advance executive-sponsored programming in the areas that matter most to McDonalds stakeholders, bringing to life the companys values and commitment to communities. Senior Partner, Consumer Industries Group Global Lead, Head of Office, Chicago. We would have a digital relationship with those customers. Do Not Sell or Share My Personal Information. 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Talent Development and Innovation respond appropriately and CEO of McDonalds, chris leads the millions of dedicated members. Executives, he hadnt joined the restaurant giant decades earlier, either brand, you want people to you! Two kids found over time was that he was firmly focused on being a good listener understand... Have credibility to speak out on those occasions as well for us.. Breakthrough Strategies Executive Program and has obtained her Co-active Coaching Certification ( CPCC ) and Rupczynski. Common chris kempczinski leadership style that theyve got on the McDonalds Board of Directors, he hadnt the... The answers, people wouldnt believe me, closing restaurants around the world seemingly overnight anybody else resources operations the... External reporting and SEC compliance, accounting technical guidance and accounting policies ). Governance ( ESG ) engagement and reporting we would have a digital relationship with those customers offer a better on! 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